Paris Motor Show 2016: Mercedes-Benz Cars Press Conference

Digital displays and interactive components set the tone for the world premiere of a show car that embodies a tangible vision for a completely new vehicle generation with electric battery-powered drive. Center stage will also be the world premiere of the electric drive versions of the new smart fortwo, smart fortwo cabrio and, for the first time, smart forfour. As a result smart is the only brand to offer its entire model range not only with petrol engines but also with electric drive.

Generation EQ – Mobility revisited.

Electric mobility: Mercedes-Benz flips the switch.

EQ: The new brand for electric mobility.

At the Paris Motor Show, Mercedes-Benz will unveil its new product brand for electric mobility: EQ. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units.

The new brand is heralded by the close-to-production concept vehicle “Generation EQ”, which will celebrate its world premiere in Paris. The first series-produced EQ model will be launched in the SUV segment before the end of this decade.

Clear orientation for customers.

The EQ portfolio will encompass all future battery-electric cars as well as the associated products and services from Mercedes-Benz. In this way, the inventor of the motorcar is providing a simple and transparent means of orientation for customers within its ever expanding portfolio. The EQ brand is therefore the next logical step in the sales and marketing strategy “Best Customer Experience”.

Mercedes-Benz already offers a suitable charging infrastructure for electric cars, including a wallbox as a fast-charging station for the home, the free app “Charge&Pay” for convenient recharging at public charging stations as well as – for home-owners and businesses – stationary energy storage units for power generated by photovoltaic or solar systems. All these products and services will in the future be bundled under EQ. In this way, Mercedes-Benz is creating a consistent and clear image for sustainable products and services with the star.